Top Beauty Retail Apps on Android in Latin America: Q4 2024

In the fourth quarter of 2024, the beauty retail sector on the Android platform in Latin America saw varied performance across the top five apps. Here's a closer look at the download and active user trends for these leading applications.

O Boticário experienced fluctuations in weekly downloads, starting at around 106K and peaking at 153K by the end of October. The app's active user base showed a decline over the quarter, dropping from approximately 2.5M to 1.5M.

Natura: Perfumes e Cosméticos saw a notable increase in downloads, reaching a high of 174K in late November. Active users also grew significantly, climbing from 1.3M to over 2.8M during the same period.

For Época Cosméticos & Perfumaria, downloads surged in November, hitting 109K, while active users increased from 429K to just over 1M.

Natura Latam showed a steady download rate early in the quarter, starting at 48K but experiencing a decline to 11K by the end of December. Active users remained relatively stable, ranging from 330K to 295K.

Beleza na Web: Cosméticos maintained consistent download numbers, with a peak of 41K in mid-November. Active users rose from 513K to 789K, showcasing a robust engagement.

These insights were gathered using data from Sensor Tower, providing a comprehensive view into the app market for beauty retail in Latin America. For more detailed analytics and trends, visit Sensor Tower's platform.